OCBC banks in on curiosity

Singapore - OCBC Bank has embarked on phase one of its ‘Stay curious' integrated brand campaign for Singapore and Malaysia. Centered around the core message of curiosity it invites businesses and the public to probe the bank on what it can do.

The bank has refreshed its communication efforts and is currently focusing on product and service innovation, hence Y&R, its creative agency created a campaign to encourage dialogue and engage prospective customers.

With Carat Singapore as its media counterpart, the campaign is running on TV, print and outdoors.

The current wave will end mid November and phase two will start next year.