The Economist shows off a million fans
The magazine's fan page now features a cover made up of photos from fans around the world. They have been posting photos of themselves reading the magazine, including a young reader aged 13 months reading his magazine in diapers.
The new Timeline also features articles from different decades in magazine back issues, along with important historical events such as the assassination of Abraham Lincoln and the 911 attacks.
Francis Fong, chairman of Hong Kong Association of Interactive Marketing, said Facebook likes is “somewhat useful” for marketers as a performance benchmark.
“It shows how many people are interested at the first place, but not necessarily how engaged they are with your brand,” Fong said.
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- The Economist
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