BBC Worldwide acquires iconic travel guide
Singapore - BBC Worldwide has acquired 75% of travel information group, Lonely Planet, while co-founders, Tony and Maureen Wheeler retain a 25% stake.
"From an operating standpoint nothing will change and it will be business as usual for the trade. The reputation and brand value that BBC Worldwide brings to the relationship can only have positive impact on Lonely Planet's Asia operations and I personally look forward to the opportunities," James Sundram, head of Asia for Lonely Planet said.
The company's global headquarters will remain in Melbourne, Australia and its CEO, Judy Slatver, and her management team is expected to remain in their roles.
"Lonely Planet is a highly respected international brand and a global leader in the provision of travel information. This deal fits well with our strategy to create one of the world's leading content businesses, to grow our portfolio of content brands online and to increase our operations in Australia and America," John Smith, CEO for BBC Worldwide, said.
The print editions of the Lonely Planet do not accept advertising but its website does. The company maintains it will not show favoritism towards advertisers and will continue to provide independent travel advice.
- BBC Worldwide Global Channels - Asia
- Lonely Planet Publications
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