Travel portal Wego launches local site
Malaysia - Global travel metasearch site Wego has launched www.wego.com.my accompanied by new and innovative technology to compare the price and availability of flights and accommodation across hundreds of different travel sites simultaneously.
Wego.com.my also contains the new proprietary ‘popular search' algorithm, allowing users to select from among 350,000 accommodation options, from online industry giants such as Agoda, Expedia, Hotels.com and Booking.com, as well as local and international hotel groups and independents. The listings will appear ranked according to what is ‘Popular with Malaysians', reflecting what is considered well-priced and placed locally.
This form of presentation appears intuitive to frequent travellers, but is very reassuring to those who don't travel as often. Hotel Reviews are also aggregated from multiple sites and summarised for each property, displaying the consensual view at a glance.
Another feature on Wego.com.my includes the DateWise Fare Finder tool enabling users with flexible travel dates to view a graphic calendar displaying the lowest fares over a month for all carriers.
As Ross Veitch (pictured), chief executive officer at Wego, explained, "Malaysia's skies are hyper-competitive with multiple fares in the market for every route. We have found a way to present them in a simple graph so Wego users can save time and pay less for their ticket just by choosing an alternative date or different airline."
Once a hotel or a flight selection is made Wego connects the user directly to the partner site to make their booking.
Malaysia was one of the earliest of Wego's 35 localised sites to go live.
Wego soft-launched the site, with the new addition of Bahasa Malaysia, Chinese and English language options, along with local currency and local dynamic content. Wego.com.my has since seen a 120% increase in traffic, confirming that the new design is resonating successfully with local travellers.
More Malaysian travel-related partners are to be announced shortly. Wego has also appointed Better Digital Solutions to manage its growing Malaysia-based media sales.
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