A1 Brand retains SMRT Ride and Win campaign

Singapore - Boutique advertising agency, A1 Brand has retained SMRT's Ride and Win campaign worth $300,000, excluding media buys, for the fourth year running.

The campaign aims to increase ridership on SMRT and was awarded in a tender.

"We have enjoyed a fruitful relationship with SMRT for the past three years and are delighted to work with them again on this project. This appointment follows SMRT's confidence in our ability to deliver creative and effective campaigns," said the agency's creative director Kenneth Wee.

The campaign will run from November 2007 till June 2008. A1 Brand has also developed the creative for SMRT's Courtesy and Safety Programme.