UOL Group appoints Mindshare
Singapore - Property company UOL Group has appointed Mindshare as its media agency for Singapore as well as the region, without a pitch.
Mindshare's duties will include both local and regional media planning and buying across traditional and digital media.
Previously the account was with OMD.
UOL is one of Singapore's established property companies and the Group had an operating profit of SG$728 million in 2011. Its portfolio ranges from residential apartments, offices, retail malls, hotels, spas and restaurants.
The group owns 18 hotels and serviced suites in the Asia Pacific region namely, Singapore, Australia, China, Vietnam, Malaysia and Myanmar.
The group's Singapore ad billings are estimated to be approximately SG$2.5 million.
"We are delighted with this win as we embarked on a challenging 2012. We believe we convinced UOL with the depth of our media knowledge and skills covering not just traditional but also digital, analytics and activation," Leela Nair (pictured), managing director for Mindshare Singapore, said.
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