Ex-Y&R group dir of Team SingTel resurfaces

Singapore - OMD has appointed Andrew Tu as its new regional digital director for SE Asia to be based in Singapore. The former Y&R group director for Team SingTel will start 1 October.

"Andy is a great addition to our team in SE Asia because of his passion and vast experience in the world of digital, combined with his grounding in direct, CRM, and brand advertising, he will give our clients a holistic perspective on their strategies across the region," Jim Goh, regional MD of Omnicom Media Group, SE Asia said.

"I am excited to join OMD in this time of rapid development in the digital space. To be honest, OMD is already strong in digital media with the recent win of the Best Use of Digital for M&M at the SMAs. My goal is to see how we can continue the great work the teams around the region is already doing and offer digital solutions that builds on our digital media expertise for our clients," Tu told Marketing.

Following his departure from Y&R, SingTel recently made a creative agency call after its 20 year long relationship with the agency as reported by Marketing. Prior to SingTel, Tu was GM, multimedia division at Astro.