Olympus latest campaign captures beauty within

Hong Kong - Olympus has launched a brand campaign aimed at repositioning itself as a premium and professional brand in the market targeting a sophisticated audience that appreciates real value and beauty.

The campaign developed by Turn Creative kicked off this month with print ads and outdoor on billboards, trams and bus shelters.

Extending the campaign's theme of "Beautiful Inside", a photo exhibition will be held at Langham Place featuring the works of visually impaired photographers from Japan and Hong Kong demonstrating that they shoot with their hearts.

"We believe that a truly beautiful image should go beyond the outside. What really counts is the real beauty inside, the stories, emotions behind the image. See with your heart, not just with your eyes," Tony Hon, ECD and partner for Turn Creative said.

OMD handled media buying and planning for this campaign.