AOTY Jury Spotlight: Ng Li Lian
Singapore - Marketing welcomes OCBC Bank's Ng Li Lian(pictured) to the all client-marketer jury on the Agency of the Year Awards 2012 judging panel.
As head of mass market segment, group marketing, group consumer financial services, Ng started her career as an auditor and later joined the automotive industry working on regional business development and marketing. She has over 12 years of Consumer Banking experience spanning marketing, analytics, planning, strategy and segment management.
In OCBC, Ng spent the last five years heading up its marketing services team. The highly charged team drove the development and deployment of hugely successful marketing programmes such as Sunday Banking, Mighty Savers, Online Banking and FRANK raising the visibility and profile of OCBC.
Today, as head of mass market segment for OCBC Bank, she is responsible for the development and implementation of value proposition to engage its mass market customers segments ranging from kids, young families to active agers.
For a complete list of Agency of the Year judges, click here.
Impress Ng and our other judges by entering the MARKies. The deadline has been extended to 30th March.
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- OCBC Bank
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