InMobi sets foot in Thailand

INMOBI   MOBILE ADVERTISING

Thailand - Independent mobile advertising network InMobi has expanded into Thailand, bringing its total number of offices to 11 across five continents.

As part of InMobi's global expansion plans, the team in Thailand will be better able to address the local needs of its Thai customers and partners.

The mobile advertising company had previously run campaigns for Thai clients like Nike, Malaysian Airlines, Mazda and Nokia. As such, InMobi aims to strengthen and grow its relationships with its in-market resources.

Phalgun Raju (pictured), regional director and general manager of InMobi in Southeast Asia, Hong Kong and Taiwan, said the company is looking to grow the mobile advertising's share in the digital spend in Thailand.

"Thailand has always been a thriving mobile market, and the space continues to grow. Setting up local operations in the country was a natural step towards better supporting our clients and leveraging the opportunities presented by the exciting country," he said.

Currently, Thailand's mobile market growth is increasing drastically, having seen a tenfold increase of its mobile ad market in the fourth quarter of 2011, compared to the same in 2010.

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