Microsoft refines its Live Search Engine

Singapore - Microsoft will release an update to Live Search with advancements made to core search technology and vertical search areas of entertainment, shopping, local and health.

Satya Nadella corporate VP, search and advertising platform group, "With this update to Live Search, our engineering focus is on the areas that matter most to our 185 million consumers who use our service every month. We have made dramatic progress in delivering a better search experience to our customers. We know what kinds of things consumers are searching for, and we have invested in those key high-interest verticals, including entertainment, shopping, health and local search. With the core platform in place we intend to win customers and earn their loyalty one query at a time."

To present compelling content, sections on entertainment, shopping, health and local focused information have been improved. Other than refining its queries, data extraction models and expansion of rich answers, it has developed an application for mobile phones with a live search service that allows speech-based search as well. The other enhancements include an enlarged index size, improvements in understanding query intent and enhancements to core algorithms.