How Terrorville caught Filipinos' attention
Philippines - An online marketing campaign with YouTube as its mainstay has helped Singapore-based Oak3 films effectively promote its web drama Terrorville in the Philippines.
The production firm's first interactive web drama Terrorville was launched in the Philippines, a market where 98.7% of the 29 million internet users watch YouTube.
It was only fitting that the drama that was to be played on YouTube be advertised on the platform itself. The partnership with YouTube started since October 2011 and most of the advertising was done during and after the launch date of 13 October 2011.
Terrorville was a game adventure developed for the online platform where viewers must make decisions on behalf of the lead characters, Tom and Mary. Their decisions impact the fate of others and the objective is to escape the horror mansion alive.
Over the span of four weeks the online advertising campaign resulted in an increase of an average of 12.8% in visitor traffic to the Terrorville website week on week.
Almost 41.9% of the total traffic for Oak3 film's YouTube channel came from YouTube advertising. For the ad campaign, Oak3 films also leveraged Google AdWords alongwith SMS marketing.
Online pre-marketing campaign for the show included uploading of teaser trailers on various blogs and file sharing sites to build buzz about the drama.
Later, the partnership with YouTube helped embed the interactive drama via blog posts, Facebook, smses and Twitter.
"With over 23.4 million people constantly connected to some form of social media, Philippines proved itself ideal for the Oak3 films to test the waters for its web drama," an Oak3 spokesperson said.
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