NDN rebrands and expands
Regional - Local digital agency New Digital Noise has rebranded itself as NDN Group as its expands its presence with the opening of its office in mainland China.
The rebranding comes as it aims to better reflect its corporate structure of specialising in mobile, social media, digital OOH, eCommerce and online web solutions.
With the new office, the agency aims to service local clients in the mainland China while helping Hong Kong clients mobilise and socialise their brands into China.
Leading NDN China will be Louise Au (pictured), taking the position of executive director., and Jean Ko who takes the role of general manager.
Au previously was president of Publicis-owned Digitas Greater China from 2006-2010, while she handled intentional brands such as Ford, Haagen-Dazs, L'Oreal, J&J and Unilever.
In the past she did stints at Grey Interactive (G2) and Bates/XM (RMG). She is also the founder of digital consultancy Hoola.
Ko was general manager of Radica China before joining NDN, holding the position since 2008. She was responsible for its entire operation in Shanghai and lead its team to win clients such as JW Marriott, Li Ling, Ben Q and Anjuke.
The NDN Group is the parent and founding company of Darizi, Hotmob, Hot Media, HKGoodJobs, Social Media Broadcast and Lure.
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- New Digital Noise