Aegis posts solid Asia revenues

AEGIS   REVENUES  MEDIA BUYING

Regional - Aegis Media recorded a revenue jump of more than 87% across its Asia business in 2011, driven by strong wins from Wyeth, Woolworths, Panasonic and Clarins.

In its preliminary 2011 results, Aegis said APAC revenue increased 87.4% to £220.6 million and delivered organic revenue growth of 17.7%.

China was again the outstanding performer in the region. Australia, its other major business hub in APAC, performed well and the group completed the integration of the Mitchell acquisition.

Globally, Jerry Buhlmann (pictured), chief executive officer of Aegis Group, said he was optimistic about the outlook for the advertising sector in 2012, supported by key sporting events and the US presidential elections.

He said the successful sale of Synovate represented the largest structural change in its history and gave the group increased flexibility to move ahead with its acquisition strategy and investments.

"We completed 18 acquisitions and investments in 2011, and they have improved our core capabilities and positioning in a number of key geographies. This is in line with our strategy to increase revenue contribution from digital, faster-growing regions and North America."

Carat, the company’s media businesses delivered a record new business performance across the region and its digital arm Isobar also won a number of significant new client assignments, including Kellogg‟s digital creative business.

Across its global network it spent around £75 million on acquisitions, which in this region included The Upper Story and in March the group entered into an agreement to acquire Beijing eLink Advertising Co, a digital agency in China.

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