Economist Group buys comms agency TVC

ECONOMIST GROUP    ACQUISITION

UK - The Economist Group, publisher of The Economist, has acquired London-based marketing communications agency TVC Group.

TVC, which specialises in content-driven approach to public relations and creative services, will continue to provide a stand-alone offer to existing clients from major brands in the consumer, government and luxury sectors.

The sum of the full acquisition was not disclosed.

The Economist Group will now offer brands and agencies a new set of ‘beyond the page' choices in addition to its existing product portfolio.

This acquisition is in response to demand from clients for integrated marketing solutions to engage consumers, providing further routes-to-market through content activation programmes and creative brand communications.

"In a rapidly-changing media landscape, one consistent factor is our clients' desire to communicate across a range of platforms and reach audiences in innovative ways. With TVC on board we will further advance the conversation with our partners and build relationships that reflect diverse and evolving requirements," Nigel Ludlow (pictured), managing director at The Economist Group UK, said.

Nicky Minter-Green, managing director of TVC Group, agreed, adding that both companies share an ambition to expand their horizons in marketing communications.

"Joining The Economist Group will provide exciting opportunities for our staff and offer our clients the benefits of connecting with a truly global network and intellectual powerhouse," Nicky Minter-Green (pictured), managing director of TVC Group, said.

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