In BRIEF: Buddy Media, OMG, SIA

BUDDY MEDIA TALENT2 SIA

OMG launches Media Factbook

Omnicom Media Group Philippines has locally produced and authored a Media Factbook to share knowledge, ideas and expertise in the various aspects of media. The book is aimed at the advertisers and contains a range of vital facts about the Philippines archipelago to its statistical facts and figures. For every book bought OMG will donate the corresponding quantity to the buyer's school of choice, which it says is his way of showing support to future potential media practitioners.
 

Buddy Media has new president

Buddy Media announced the newest addition to its executive team, Susan St. Ledger, as president of Buddy Media. St. Ledger will lead global revenue generation and oversee the company's sales and client service teams. Prior to joining Buddy Media, St. Ledger has had more than seven years of experience with salesforce.com. Most recently, she was senior VP of Industry Verticals and focused on salesforce.com 's largest clients within their vertical industries. St. Ledger held the role of Vice President of the Global Manageability Services Practice at Sun Microsystems, Inc., before her time at salesforce.com. She will report to co-founder and CEO Michael Lazerow.

Sarah Piper to relocate and join Talent2

Talent2 has named Sarah Piper as vice president of sales, marketing, communications and life sciences practice. Piper specialises as a sales and marketing recruiter and has 14 years of experience placing middle and senior level roles globally. Also joining the team is Neil Dyball as general manager, Singapore. He brings with himself 12 years of recruitment experience and has had nine years under his belt when it comes to developing and managing diverse teams both Sydney and Singapore.

Singapore Airlines gives away tickets to Hong Kong

As a tribute to Boeing 747, Singapore Airlines is giving away a pair of tickets on these last commercial flights between Singapore and Hong Kong on 6 April 2012. An online contest is being hosted on www.SIAjourneys.com, the latest in a series of activities that SIA has conducted to mark the retirement of the Boeing 747 flights from its passenger fleet. Interested participants are to answer five skill-based questions in order to stand a chance in winning a two Economy Class tickets on the farewell flight.

What’s with PUMA?

Puma has brought back its Puma Motorsport Red Cube pop-up store to Pavilion this March in conjunction with the 2012 Malaysian F1 Grand Prix to promote their motorsport collections, branded with the new Ferrari Shield emblem. Leading up to the cube’s launch yesterday, Puma’s teaser viral videos titled ‘What’s with the Red Cube?’ featuring national goalkeeper Khairul Fahmi, DJ Phat Fabes, race car driver Fairuz Fauzy, and celebrities Zain Saidin, Jay Menon and Dennis Lau were posted on PUMA Malaysia’s Facebook page, intriguing viewers about the cube.

Among the contests and promos lined up throughout include the PUMA Motorsport Simulator race challenge at the cube store and the PUMA Motorsport Fashion Runway competition of teams made up of college students.

Edelman wins Cotton PR account

Cotton Incorporated (CI), the research and marketing company representing upland cotton, and Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America has appointed Edelman Beijing is PR agency. Edelman will support its marketing campaign in China across traditional and digital media to increase the awareness and preference for the consumption of cotton goods.

 

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