In BRIEF: Dove, Fox, Adobe
Dove touches consumers’ hearts
In celebration of International Women’s Day on 8 March, Dove launched a video campaign (pictured) to convey the message of true beauty. The video served to convey the importance of truly beautiful women, and the need to appreciate and honour them. The video captured women sharing their stories of important women in their lives. The brand also secretly invited these very people to listen in, hence creating a touching video for the public.
New campaign for AWARE
The Association of Women for Action and research (AWARE) has launched a new Facebook campaign, I am Aware. This is done as part of AWARE'S celebration of International Women's Day. The campaign is an initiative that aims to raise awareness and understanding of gender-related issues especially when it comes to the lack of social support systems for older women, the role gender equality must play to improve Singapore's fertility rate, the objectification of women in Singapore's media culture, and more.
This year, with the launch of the campaign, AWARE hopes to reach out to young women and men in Singapore in the hopes of working towards gender equality in Singapore. This campaign is a collaboration between AWARE and Singapore-based digital marketing agency Xpointo.
Lancome customers create online avatars
Leading French make up brand Lancome has launched a digital media campaign for its Hypnose Doll Eyes Mascara. The campaign is targeted at Singaporean women between the ages of 20 to 40. The creative concept centered on tempting women to use a unique Facebook application to create an avatar online. Animated homepage page takeovers that feature Lancome's "dolls" were strategically placed on Yahoo sites and expandable banners lead the readers to the Singapore Lancome Facebook page. The campaign was developed by Wizwerx and will run on Yahoo! from 27 February to 25 March.Adobe promotes Chang
Adobe Systems has appointed of Mongchee Chang as global channel marketing manager. Chang is responsible for developing and executing channel marketing strategies and programs and will be based out of Singapore. Chang has more than 16 years of technology marketing and will be reporting to Mark Phibbs, senior director of APAC marketing and global channel marketing. Prior to this, Chang was the Education Marketing Manager in Asia Pacific. Succeeding the role will be Prabhjeet Singh, former marketing manager for Adobe India. Singh will also be relocating to Singapore.
Walking Dead rises on FOX
Fox Movies Premium continues to hold the exclusive rights to award-winning TV drama The Walking Dead across Hong Kong and the South East Asia region. The second season premieres tomorrow and FOX has already tied up to host the third season which is expected to come out later in the year. In October last year, the US premiere of The Walking Dead’s season two delivered 7.3 million total viewers.
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- Adobe Systems
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