Apple pulls out of IT fairs

APPLE MAC IT FAIR

Singapore - In a bid to protect its brand image, Apple Australia is believed to have advised local premium resellers in Singapore to not sell Apple products at large IT fairs.

Apple declined to comment at the move, but local resellers Marketing spoke to confirmed the development saying they will not participate in the major IT fairs this year.

It is believed that Apple Australia, which is in charge of the ops in Singapore as well, has asked resellers to sell Apple products only at approved stores.

Apple does not have an official store in Singapore yet.

The decision will take effect immediately and Apple will not carry out sales at the PC Show which is to be held in June as well as events later in the year such as the Comex in September and Sitex in November.

The move may result in resellers incurring huge losses as a high number of Mac computers are sold every year at the IT fairs alone.

According to a report in The Straits Times, resellers said they will offer special deals to be made available for Apple products at their stores.

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