Clive returns to captivate men
Malaysia – After its debut in 2008, Clive magazine by Catcha Publishing is set to hit the streets with a refreshed image this April, aiming to offer men the latest in lifestyle trends.
The magazine, headed by current JUICE editor Ben Liew, is targeted at men aged 25-35 with an average income of RM5,000 to RM7,000 a month.
Clive's advertisers which are already on board include Chivas, Glenlivet, Johnnie Walker, Dr. Martens, Ted Baker, Timberland, Honda CR-Z, and BMW Mini among others.
Speaking to A+M, Voon Tze Khay, general manager of Catcha Publishing said:"The rebrand came after the realisation that there is no brand or title communicating with a group of readers that are neither interested in a typical sexy title nor could resonate very well with a luxurious lifestyle about expensive yachts and watches that costs as much as a decent car.Voon adds that there are plans to audit the magazine title depending on the group's effort in consolidating every title and brand under Catcha before looking into a full auditing process.
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- Catcha Publishing
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