Cartier odyssey brings brand story to film

CARTIER   BRANDING   CAMPAIGN

Hong Kong – French jeweller and watchmaker Cartier has launched the first phase of its global campaign in the form of a branded film which tells the story of its 165-year history.

The cinematic brand film titled L'Odyssée de Cartier will showcase the iconic panther as it traverses across the world to reveal the history behind Cartier’s signature pieces.

The film also tells the story of how the three Cartier brothers, Pierre, Louis and Jacques set out to build the brand into what it is today.

It hopes to convey to its global audience that it is committed to transmitting, sharing, helping promote multiple cultures and the development of contemporary art the world over.

The campaign kicked off in major cities such as Hong Kong, Paris, New York, Milan, Beijing, Seoul, Dubai and Rio.

In order to tease fans across the world about the film, it is offering its fans on Facebook an exclusive screening schedule for today.

In Hong Kong the campaign officially kicks off on 4 March with the TVC appearing across TVB Jade, TVB HD Jade, TVB Pearl and Now TV.

Given the length of the brand video, it will also be showcased across movie theaters such as Palace IFC, AMC Pacific Place and UA iSQAURE IMAX.

The media planning and buying was handled by Starcom.

A spokesperson from Cartier said this first phase of the campaign will last until the end of March and it will be introduce the next phases of the campaign throughout the year.

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