Apple fights for iPad rights

APPLE     PROVIEW     LAWSUIT

China - Apple's lawyers argued for the tech company's right to use the iPad name in China, saying it will confuse consumers if Proview Technology wins the trademark.

The hearing, held last Wednesday 29 February at the Higher People's Court of Guangzhou, was an appeal by Apple after a lower court in Shenzhen ruled in favour of the Chinese firm.

One of Apple's lawyers told the court that consumers associate the iPad name with Apple. The value of the trademark shot up only after Apple launched the tablet in 2010, Reuters reported.

The verdict of the latest hearing has yet to be announced.

Shanghai court had previously rejected a request by Proview Technology, asking to ban iPads sales in the city.

Earlier this week, the Chinese tech firm also filed lawsuit against Apple in the US for its use of the iPad trademark in China.

Proview's lawyer, however, told Bloomberg that the company hopes Apple will begin settlement talks out of court.

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