Komli Media acquires Admax Network
Regional – Media technology company Komli Media has acquired Admax Network, one of Southeast Asia’s largest digital media network, to strengthen its position across the region.
Admax boasts a network of 4,600 local and international websites, including Admax's exclusive sales partnership with Facebook in Thailand, Indonesia and Philippines, and with MSN in Thailand.
Through the deal, admax will gain access to Komli Media's technology platforms and solutions across display, mobile, video, social, data and search advertising.
Komli Media will integrate its current team in Southeast Asia, operating as Aktiv Digital, with Admax's team under the Komli Media brand.
Admax covers a monthly reach of more than 90 million unique users from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
"The strength of our teams and technology has established us as the leader in digital advertising across Asia Pacific. Admax's deep publisher and advertiser relationships and strong team presence across key markets in Southeast Asia will further reinforce our position, Prashant Mehta (pictured), CEO of Komli Media, said.
Akshay Garg, co-founder and vice president of Komli Media International said the Admax team will strengthen Komli Media's competitive advantage in the region with its experience in global media and technology companies.
The online advertising market in Southeast Asia is worth approximated US$250-300 million, and growing at 30-40% each year.
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