The Star posts growth in 2011
Malaysia - The Star Publications has seen slight increase of 2.5% in its the revenue of its print and new media segment up from RM801.8 million in 2010 to RM821.62 last year.
However, most of the company's growth came from its broadcasting segment which saw a 27% increase in revenue which it attributed to higher airtime booking.
The revenue contribution for its subsidiary, Li TV which it acquired in July last year was RM2.1 million however it showed a segment loss of RM2.37 million owing to television and programs, transmission and marketing cost.
The company in a statement said it will continue to grow its advertising revenue in each of its media segments in 2012.
2011 saw the group expand its business through a slew of acquisitions. In May, it bought 80% stake in Capital FM radio station, for RM15 million with Multimedia Distribution & Marketing as its existing shareholder. It then rebranded the station to a women centric station late last year.
The group has a 4.99% stake in Catcha Media and in July it acquired a 51 % stake in LI TV Holdings Limited.
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- The Star
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