TNS surpasses the 1 billion mark

TAYLOR NELSON SOFRES    MARKET RESEARCH

Philippines – Taylor Nelson Sofres (TNS) Philippines has become the first research firm in the market to touch the PHP1 billion mark in terms of revenue.

TNS recently announced its actual combined unaudited revenues for 2011 saying its a significant milestone for the company.

In an interview to Marketing, Gary de Ocampo, managing director of TNS Philippines, said it plans to sustain skilling up its people to deliver growth recommendations to clients, covering issues from brand and communication, innovation and product development, retail and shopper strategies as well as stakeholder management.

"We will continue to work and maintain partnerships with global, regional and local clients to keep itself in the market.

The market research company makes use of a number of touch points to market itself including TV, magazine websites, but mostly via face-to-face discussion of client marketing issues.

Taylor Nelson Sofres Philippines, is part of the Kantar Group, a WPP company and one of the world's largest insight, information and consultancy networks. It is composed of three specialised companies, namely: TNS, Kantar Worldpanel, and Kantar Media.  

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