Nokia realises mobile advertising ambitions

Global - Nokia will acquire global mobile advertising company, Enpocket, in a bid to accelerate the scaling of its mobile advertising business - the deal is expected to be completed before the end of the year.

"Nokia has already announced its intention to be a leading company in consumer internet services and we believe that mobile advertising will be an important element in monetising those services for our customers and partners. This acquisition is a game changing move to bring the reach and depth of Nokia to organise the market across the world, and make it easier for an ecosystem to develop," Tero Ojanperä, chief technology officer for Nokia said in a statement.

The Enpocket platform allows brands to plan, create, execute, measure and optimise mobile advertising campaigns globally, and the acquisition will see Nokia inherit a team experienced in global mobile advertising.The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile internet advertising, and video.

"Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new internet services to people around the world. Enpocket and Nokia are combining to provide the leadership needed to define, build and standardise globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices," Mike Baker, president and CEO for Enpocket said.