In BRIEF: Francfranc, Amobee, Astro

AMERICAN TOURISTER   BRAND CAMPAIGN       AMOBEE

Winston to lead Saatchi & Saatchi P&G China account

Saatchi & Saachi has appointed Guy Winston as executive creative director of its P&G account in China and lead its creative teams across brands such as Olay, Pampers, Head&Shoulders, Crest and Ariel. Prior to the appointment he was regional creative director for Pampers. He has more than 30 years industry experience and will continue to be based in Hong Kong in his new role.

American Tourister takes on the world

Samsonite's American Tourister launched an integrated marketing campaign, with the tag line "Take On The World". The campaign is set to run from 15 March to 30 April as print advertisements in The Straits Times and Today newspapers, broadcasted on local and StarHub cable channels, on social media, and strategic outdoor displays at Orchard and City Hall MRT. POS executions will also be available at American Tourister retail stores and major departmental stores.  JWT Hong Kong/Shanghai has been appointed the creative agency for the campaign.

Japan's Francfranc sets foot in Southeast Asia

Francfranc, premium Japanese home furnishing brand, is set to mark its foray into Southeast Asia with the opening of its largest flagship concept store in the world at VivoCity. The store, set to open on 1 June, will occupy retail space of 20,000 square feet and will adopt ‘Francfranc Wonderland' design concept by award-winning designer Yasumichi Morita.

Amobee develops new ad format

Amobee has developed an advertising unit for the Windows Phone operating system called User Generated Ad (UGA), which will be available to brands and advertisers worldwide in the next quarter. UGA allows consumers to determine the ads they wish to receive on their Windows Phone based on their preferences and behaviours. UGA will be delivered in the form of a live tile directly to consumers' Windows Phones and will allow Windows Phone users to determine what ads they want, and when they want them. Moreover, the ads will be delivered in a rich media format, which will make the ads fun, interactive and effective.

Astro introduces Bella

Astro has launched a new female centric channel Bella, targeted towards women aged 18 and above. Astro Bella (channel 113) will come under its Malay channels ‘Mustika’ package to support the existing Astro Warna (channel 132) and Astro Citra (channel 131) channels. The new channel will air a variety of Latin, Asian and local serial programmes, 24-hours a day. Agencies working on the new channels are Naga DDB for creative and Mindshare for media buy.

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