Magazines pulled massive 26% more ad dollars in 2006

Singapore - Singapore media spend on magazines in 2005 has increased by 26% to nearly US$72.5 million (S$109 million) in 2006 according to the Nielsen Company's first joint ACNielsen / Nielsen Media Research consumer and marketing insights report titled Nielsen Asia Pacific Media & Marketing Trends 2007.

The report, which reviews three years of media ad spend trends and consumption insights across 12 markets, and consumer and marketing insights and statistical information across 16 markets, showed media spend figures on Singapore radio from 2005 to 2006 had a 14% decline to US$90.9 million (S$136.8 million).

In terms of Asia Pacific figures, spend on TV increased from just over US$8 billion (US$12 billion) in 2004 to around US$15 billion (S$22.5 billion) in 2006, and on the whole, main media ad spend which includes terrestrial TV, newspapers, and magazines, across the 12 Asia Pacific markets increased by 15% from US$68.3 billion (S$102.8 billion) in 2005 to US$78.7 billion (S$118.4 billion) in 2006. The markets included are Singapore, Hong Kong, China, Malaysia, Australia, India, Indonesia, Philippines, Thailand, New Zealand, Taiwan, and South Korea.

"The last 15 years have seen dramatic changes across the Asia Pacific region, driven by significant economic and demographic development. The effect has been equally dramatic on the shopping habits of the region's consumers. Our combined research resources bring together the first regional and market review of changing consumer lifestyles, attitudes and purchasing behaviour, together with insights into advertising, emerging radio audience markets and consumer trends across key markets in the region," Lisa Lee, SVP of International Communications for The Nielsen Company said in a statement.