OCBC heads towards deeper engagement
Singapore - Being the title sponsor of a renowned mass cycling event allows OCBC Bank to deepen its engagement within the community and reach out to a younger audience, spokesperson Koh Ching Ching tells Marketing Events.
Koh, head of group corporate communications, explains that the continued sponsorship of OCBC Cycle Singapore has provided new business opportunities, where races such as The Junior Challenge and The Mighty Savers Ride has added another customer engagement platform for the bank to reach out to young families.
The event has brought value allowing them to "entrench the OCBC Brand in the hearts and minds of all participants".
The bank has also seen more bicycle and cycling-related retailers and merchants sign up for its credit card business ever since.
OCBC is intending to raise funds through this event, benefiting charity partners such as the Dover Park Hospice and The Singapore Children's Society.
The annual event organised by Spectrum Worldwide will be happening 2-4 March this year.
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- OCBC Bank
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