Twitter to launch an ad platform
Global - Twitter is launching a self-service advertising platform which will roll out in March 2012.
The automated system will allow companies to buy ads on the micro-blogging site without having to deal with a sales representative.
It will be similar to Google's ad platform with advertisers being able to state how much they want to spend and to pick the regions or cities they want it to display in.
Twitter will only charge for ads that get a response, such as a retweet, a click through, or a user following the business advertised.
American Express has offered to buy US$100 of Twitter ads for each of the first 10,000 qualified businesses in the US that sign up at ads.twitter.com/amex.
Last year, Twitter's ad revenue was estimated by eMarketer at around US$140m, a small amount compared to Facebook's US$3.2bn and Google's US$36.5bn.
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