BBC bolsters South Asia ad sales team
Regional - BBC Worldwide has appointed Rohit Gopakumar as vice president, South Asia for BBC Advertising to strengthen its sales revenue in the region.
Gopakumar has over 17 years in the media industry having been with Times of India, Star TV and NDTV Media. Prior to his appointment he with Aidem Ventures, an independent media sales aggregation company.
He will be responsible in generating local and International sales revenues for BBC's TV and online products namely BBC World News, BBC.com, mobile, LonelyPlanet.com, Worldwide Channels and Global Brands.
In his new role Gopakumar will lead a team of 25 news and entertainment sales staff in its three offices across India .
Though his primary responsibility will be India, Gopakumar will also be in charge of Nepal, Sri Lanka and Pakistan
Commenting on the new appointment, Sunita Rajan, senior vice president, BBC Advertising, Asia said: "We are very excited to have Rohit join BBC Advertising in India. He brings a wealth of knowledge and experience that will enable us to shift into the next stage of growth for BBC Worldwide's businesses in South Asia."
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- BBC World
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