McCann introduces MRM Down Under
Australia - McCann Worldgroup has launched MRM in Australia and New Zealand to expand its digital and CRM offering in the region.
Mark Cripps, regional director of MRM Asia Pacific will oversee the Australian operations of the agency while Renee Stewart, digital director will head up the account service team.
Stewart joins from Wunderman London, working across Ford and Land Rover portfolios.
Additional hires include Natasha Wood, Cayne Snowden and Matt Stoddart to the senior creative team, Daniel Gray as CRM and social media strategist and Ash Pegram as senior digital producer.
“There is a growing need from increasingly tech-savvy clients for solutions that unlock the potential of their CRM, digital and brand platforms,” Bill Kolb (pictured), global CEO of MRM, said.
“The current reinvigoration of McCann Worldgroup, combined with the overall strength and maturity of the Australian and New Zealand market, provide the perfect opportunity to bring MRM into the mix of the broader McCann Worldgroup model."
Ben Lilley, chief executive of McCann Worldgroup, said MRM will be a key competitive advantage in delivering creativity and technology for full service across the two markets.MRM currently operates in 25 countries with 34 offices across the globe and works with clients such as General Motors, Nestle, Intel, Dell, Verizon, MasterCard and Johnson & Johnson.
Follow us @Marketingeds on Twitter for breaking stories throughout the day.Have something to say? Comment on our Facebook page or contact the writer at firstname.lastname@example.org.
- MRM Worldwide
- McCann Worldgroup
MRM Worldwide Related Stories:
- Nescafe takes new strategy for ice coffee
- MediaCom China beefs up digital front
- Nescafe jumps on growing social status
- Unilever names digital agency for SEA
- Avaya's digital CRM strategy pays off
- McCann's local ECDs head regional council
- Ingvoldstad departs MRM Singapore
- Goodyear rolls out digital push
- The Upper Storey beefs up with senior hires
- R/GA Wins MasterCard
- Job of the Day: Account Manager, MRM Worldwide
- MRM eyes ASEAN growth
- MRM Worldwide wins LG Mobile account
- McCanns drive Exora hype ahead of unveil
- Lam to bolster MRM Asia Pacific
- DM Case Study Nov 2008
- GMP follows up on Raffles Place Ghost hoax
- Digital Account Director, MRM Worldwide
- MRM’s Faucon for NY
- DM Case Study - Feb08