Heineken bonds with Daniel Craig

Global - Daniel Craig is to appear in Heineken's latest ad campaign which will run alongside the build up for the launch of the next James Bond film, Skyfall.

Planned for September 2012, the campaign marks the sixth consecutive James Bond film that the brewer has been involved with.

The campaign, which will incorporate Facebook and Google, will be activated in more than 170 countries.

"The trust that we have built has allowed us to take the partnership to a new level by linking Skyfall directly with our award winning global ‘Open Your World' campaign," Heineken chief commercial officer Alexis Nasard, said. 

"We are confident our activation plan will ignite the conversation with our consumers and film viewers."

Skyfall is the 23^rd film in the James Bond series and is due for release in October this year.

M&M Global