Euro RSCG wins first Singapore government account

Singapore - Euro RSCG Singapore has beaten incumbent Y&R and Publicis in the final leg of the pitch for Civil Aviation Authority of Singapore's (CAAS) Changi Airport business.

The contract is for two years and the agency's first campaign for CAAS focuses on Changi Airport's role as the first airport in the world where the A380 begins commercial operations - it launches in October 2007.

The three round competitive pitch initially involved six agencies challenged to provide a creative response for brand and product advertising as well as providing digital services.

"We're excited to be involved with such a prestigious account as CAAS at an interesting time within its development," Matthew Fanshawe, CEO for Euro RSCG Singapore and Malaysia said in a statement.

This is the first Singapore Government account Euro RSCG Singapore has picked up.