BBDO reworks leadership roles

BBDO   APPOINTMENTS   DEPARTURES

Hong Kong - Following the departure of Rick Doerr from BBDO, the agency has expanded JC Catibog and Arthur Tsang role to promote synergy between its Hong Kong and Guangzhou offices.

Catibog (pictured), previously managing director of BBDO Guangzhou will take additional duties as managing director of BBDO Hong Kong.

In addition Tsang will also expand his role from executive creative director of BBDO Guangzhou to oversee the creative lead in Hong Kong.

Tsang joined BBDO Guangzhou in 2010 from Saatchi & Saatchi Guangzhou and before that he was creative director of Ogilvy & Mather Shanghai and Hong Kong.

"Having one strong leadership team across two offices makes sense creating greater synergy between Southern China and Hong Kong," Chris Thomas, chairman and CEO of BBDO Asia Middle East and Africa, said.

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