eBay power sellers clean up

Hong Kong - eBay users are now developing their own marketing strategies to drive online sales, with one third of eBay's "power sellers" generating four time the local median income, a new survey has found.

eBay surveyed more than 700 users online between April and May this year and found three distinct categories: experienced power sellers, new power sellers and new general sellers.

The results showed that 34% of experienced power sellers and 40% of new power sellers were generating more than HK$500,000 each year through online sales.

Benjamin Grubbs, marketing director for eBay Hong Kong, the study provided a "rich insight" into the state of online trading.

The study also revealed power sellers are undertaking email and cross-selling marketing tactics to drive online sales.