CNBC and Carlton Hotels get moving

Singapore - CNBC and the Carlton Hotels Singapore have teamed for the sponsorship of 6 weekly segments titled ‘On the Move', beginning 21 September.

The segments will be aired twice, with the first playout on Squawk Box and the second on CNBC's Cash Flow - the programme sponsorships are complemented by an 8-week on-air advertising campaign.

‘On the Move' is a lifestyle segment showing viewers how executives cope with their daily business demands, in and outside of the office. The segments will also look into the travel trends and the effective planning involved in making a conference successful, as well as how you can effectively conduct business activities while on the road.

"This is the first time Carlton Hotel Singapore, has collaborated with CNBC Asia Pacific and this campaign will effectively increase the exposure of our brand and offerings to CNBC Asia Pacific's core audience of C-suites, opinion leaders and high net worth individuals," Richard Li, MD for Carlton Hotel Singapore said in a statement.