SanDisk shifts regional PR to Text 100

Singapore - Flash memory data storage giant, SanDisk has moved its regional PR duties away from The Hoffman Agency to Text 100, ending its two year relationship with the former.

"In September we started working with SanDisk in several markets across Asia Pacific including Singapore, Hong Kong, China, Taiwan, Korea and India. The scope is currently being finalised, and a formal appointment announcement will be released soon," Rowan Benecke, APAC SVP for Text 100 said.

MD of APAC for The Hoffman Agency, Susan Tomsett, confirmed that SanDisk had decided to go with an agency that could help them cover the entire Asia region, expanding its regional PR scope to countries where The Hoffman Agency does not have a local presence.

At press time, Sandisk could not be reached for comment.