AirAsia transforms 100th Airbus

AIRASIA   PROMOTIONAL CAMPAIGN   AIRLINES

Malaysia - In conjunction with its 100th Airbus A320, AirAsia has launched a promotional campaign which included turning its 100^th plane into a dragon.

The company also posted a video which showed the transformation process of its 100^th Airbus being painted as a dragon on its Facebook page. The process according to the airline took a team of 20 painters and 12 days to complete it.

The company launched a ‘live tweeting' session yesterday to draw attention to the ‘Celebrate our 100^th Airbus Promotion'. Tickets for both its domestic and international such as Guilin, Hong Kong, Macau, Guangzhou, Shenzhen, Penang, Langkawi, Johor Bahru, Sandakan, Bali, Hatyai and more were going for as low as RM30.

The promotion also featured the airline's global loyalty card, BIG, where travellers for its China destinations, would be awarded with extra "2,888 BIGGIES" loyalty points.

Commenting on its latest campaign, Kathleen Tan, regional commercial head AirAsia, said it was timely for them to receive the 100^th Airbus as they ushered the year of the dragon.

"The use of this Chinese mythical dragon also reiterates the potential of the Chinese market for AirAsia, with Chinese travellers being the second highest nationality after Malaysians to travel on our route network," added Tan.

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