Naked Tokyo unveils new managment

PEOPLE   NAKED    APPOINTMENTS

Japan - Naked Communications Tokyo has unveiled its new management team which will be made up out of four individuals to drive its business, following the relocation of founding partner Jonny Shaw.

Toru Yoshida assumes the role of head of planning, responsible for service and products around "behaviour change" thinking. Yoshida was previously working Wieden+Kennedy Tokyo where he held the position of strategic planning director.

Nick Watanabe assumes the role of executive creative strategist while Yoichiro Takagi becomes director of insight.

Kaz Maezawa, founding partner of Naked Communications Tokyo, said the new structure will provide clients with unique solutions to help them with their positioning and values.

Shaw has relocated to Naked Global in New York to take the role global head of 'Naked Play', developing marketing services based upon gamification for its global team.

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