Heineken broadcasts for all at Laneway

EVENT PARTNERS   AV TECHNOLOGY   HEINEKEN   LIVE EVENTS

Singapore - Heineken will be building an outdoor audiovisual installation on the site of this year's St. Jerome's Laneway Festival in Singapore, allowing fans at the venue and at home to experience the music festival from every angle.

Leveraging on its role as the event's official beer partner, the brand will be using Radio Heineken at the Fort Canning Park grounds on 12 February, along with a photobooth and a visual wall displaying live feeds from roving cameras.

The wall will be featuring pictures from the venue uploaded live by fans via Twitter, with the most creative consumer-generated photos paired with the hashtag #radioHKN depicting the best festival angle given a chance to win signed memorabilia by the bands.

Local radio station 98.7FM DJs will also be broadcasting live from location between 9-11pm, featuring interviews with current international independent artists.

The St. Jerome's Laneway Festival, a full-day music festival launched in 2004 featuring a line-up of international bands and artists, made its debut in Singapore last year.

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