Li heads Zenith Media Shanghai

National - ZenithOptimedia Group China has appointed Carat's former MD for Hong Kong and Southern China Stewart Li as the managing director for Zenith Media Shanghai.

In his newly created role, Li is responsible for new business developments for the agency, further strengthening and developing the long-term client relationship with Shanghai General Motors as well as adopting the agency's ROI offering to the China market.

"With the huge challenges finding the best talent for the China market we feel very fortunate to have lured Stewart to Zenith as there are few more qualified and experienced people around," Malcolm Hanlon, CEO for Zenith Media China said.

"I would like to bring my strategic and creative communications skills to Zenith so as to enhance our ROI offering," Li said.

"My experience working in Hong Kong and China will contribute a lot to integrate the various communication tools and disciplines to provide a holistic approach for clients."

Prior to Zenith Media, Li was Carat's managing director for Hong Kong for the last three years. He has almost 20 years experience working in China and Hong Kong on the creative agency, media agency, media owner and client side.