Clear Channel canvasses testimonials for OOH

Singapore - Clear Channel embarks on its own branding campaign initiative to champion OOH's effectiveness through testimonials from industry honchos. It will be unveiled island-wide on its bus shelters from 20^th September.

Out-of-home (OOH) has evolved and elevated its position in medium buys as its choices and limitations are boundless, encroaching into every empty space imaginable the in the commuter's arena.

Conducted through interviews, industry key representatives and decision makers in client and agency sides of the spectrum were approached to validate the strength and power of the bus shelter medium and its relevance to their products and services. It culminated in copy driven 6-sheet posters featuring pictures of the interviewees. They include advertisers like Risis, Sentosa and Sim Siang Choon; media agencies including Kinetic, Mindshare, and Starcom MediaVest Group as well as creatives from TBWA, The Shooting Gallery and Y&R.