Meritus launches TVC campaign
Singapore – Meritus Hotels & Resorts has launched a TV campaign to celebrate the brand’s Asian heritage and hospitality.
The full, 60-second advertisement, dubbed ‘The Meritus Touch', features the Meritus Ambassador in a red cheongsam, embodying the tradition of Asian hospitality marked by warm greeting and meticulous attention to details.
The full version will be featured on Meritus hotels' in-room TV systems, and online through the brand's social media channels and at www.meritushotels.com.
A 30-second version of the video will be released in a series of TV advertisements in the first half of 2012 across Southeast Asia, Mainland China, Oceania and the Middle East.
Michael Sengol, CEO of Meritus Hotels & Resorts, said the campaign hopes to help portray the brand personality and connect with their audiences.
"As a brand, our service philosophy remains centred on Asian grace, warmth and care as the essence of the Meritus experience we consistently deliver to our guests. This is what we will continue to build on to set us apart from the pack," he said.
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- Meritus Hotels and Resorts
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