Toyota comes up with a perfect arrangement

DENTSU   CONSUMER CAMPAIGN   TOYOTA

Malaysia - In line with the launch of its latest Avanza model Toyota has launched a cross platform campaign," The Perfect Arrangement', to promote its latest MPV to Malaysian families.

‘The Perfect Arrangement' TVC created by Dentsu will be aired next week on selected free to air stations and Astro channels. Print ads bearing QR codes which links to the campign's TVC will also run in local papers such as the The Star, NST and Berita Harian.

Other agencies for campaign are OMD for media buying and planning and Agenda for digital executions.

Mandy Phang, senior manager, brand building, marketing division for Toyota told A+M that when it was first launched in 2004  the Avanza had  become one of Malaysia's most popular small-sized affordable MPVs especially among young families.

The campaign shows a family humming, singing and playing music to the Avanza song while they go about their day.

"We hoped that this would be a memorable 'kick' for the all-new Avanza's introduction," Phang said.

Phang added that the company's sales data showed its Avanza model was well-received by Malay families.

The campaign runs for three months.

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