The Body Shop chooses Briq

THE BODY SHOP   MEDIA PLANNING   PITCH

Singapore - The Body Shop (TBS)has concluded its media pitch, appointing Briq Communications for all its media planning, advertising and communication services locally for 2012.

Previously, TBS's media agency was Carat, and the pitch followed ending of the contract with the agency.

The pitch was called in November last year.

Josephine Chow, general manager, The Body Shop Singapore, said that it hoped to  strengthen its brand presence among its target segments and focus on enhancing the brand's engagement with customers, particularly online.

Earlier, a spokesperson for TBS also said it was intending to go into areas such as e-commerce and mobile marketing.

"We are very proud and delighted to be able to work with The Body Shop as its communication partner as we have strong beliefs in the brand and understand what needs to be done to help build closer rapport and bond with the customers.  2012 will be an exciting year for the brand," Jim Goh, CEO of Briq said.

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