Profero launches new global division

Singapore - Profero has launched a global performance media division, Profero Performance across the agency's offices - MD for Profero Singapore, John Ng will head the division for the Asia Pacific region.

Profero Performance is an integrated approach to digital customer acquisition, and operates across search engine marketing, display media, affiliates, email and SMS, with local specialists working as one team out of the agency's offices in Europe and Asia. The Asia Pacific team is made up from Singapore, Hong Kong, China, Australia, India, Japan, and South Korea.

According to Profero Group CEO, Daryl Arnold, the division will set a new standard for global marketers by providing a one stop shop that can help then reach over 90% of the world's online population in their local cultural context and native language. The Profero Performance site is in English, Simplified Chinese, Korean, Japanese and Spanish.