Edipresse goes niche for big clients

Hong Kong - Edipresse Asia will boost its stable of magazine titles, launching three new publications in Hong Kong and Mainland China by the end of this year.

The three titles Elite Homes, Revolution and Sparkles will target mainly wealthy socialites.

Olivier Toublan, editorial director for Edipress Asia, said the company will launch the titles to meet demand from readers and advertisers for specialist magazines.

Elite Homes, to be published twice a year, will be available from next week. The bilingual magazine featuring luxurious properties. A bilingual edition in simplified Chinese for the Beijing and Shanghai markets will launch in December.

In April Edipresse Asia secured a licensing deal with Revolution International to launch its Revolution magazine. Revolution will launch in November with a Chinese edition to follow in mid-December.

Sparkles, will launch twice a year from November with the bilingual edition to roll out in Mainland China from December.

The titles will be distributed at newsstands, hotels, to Tatler subscribers and at luxury watch shops for Revolution and jewellery retailers for Sparkles.