ZUJI champions a queue cause

Singapore - Online travel agent Zuji has launched a 'Quit the line' campaign to encourage people to buy travel online in view of the large crowds and long queues at the ongoing NATAS fair.

In response to this addiction to queues, it will distribute ZO cards islandwide to promote the 'Queue Rehab Programme' and channel consumers to its website. Affixed to the card are blue campaign badges with a similar message.

Philip Ho, general manager, Zuji Singapore said, "We've always pushed creative boundaries to come up with witty campaigns to catch the attention of travellers. For the ‘Book Online' campaign, we wanted to give something iconic and memorable to remind people that travel booking can be done conveniently online on Zuji. Hence, we came up with the idea of badges people can wear, carry or simply keep with them for a long time."

The sale period for its NATAS deals ends 16 September. This initiative is a continuation from Zuji's previous ‘World on Sale' campaign.