Top 10 Stories of 2011
TOP NEWS STORIES 2011 MARKETING NEWS MARKETING MAGAZINE
Regional - What got the industry buzzing this year? Marketing winds the clock back and bring you the top 10 stories of 2011, according to Google Analytics.
1. UPDATE: Authorities mull fate of A&F ad
Singapore - The Advertising Standards Authority of Singapore (ASAS) together with the Building Construction Authority removed Abercrombie & Fitch's (A&F) sexy teaser ad at Knightsbridge.
2. Was it worth RM1.8 million?
Malaysia - Tourism Minister Datuk Seri Dr Ng Yen Yen slammed Opposition politician Anthony Loke, over comments made about the contentious Facebook tourism spending.
3. MediaCorp: What were they thinking?
Singapore - MediaCorp's poorly timed ad sales push for its coverage of the Japan crisis was widely criticised, particularly in online channels, leading to the broadcaster issuing an apology.
4. Tourism Malaysia under fire for FB spending
Malaysia - Tourism Malaysia revealed it spent RM1,758,432 on developing six Facebook pages to promote Malaysian tourism, drawing criticism from the Opposition.
5. McDonald's says good not good enough
Singapore - McDonald's denied its latest campaign for a chicken product is a direct swipe at the new branding push from KFC which simplifies its historic tagline "Finger Lickin' Good" to "sogood".
6. Lessons from SIA: Go social or die
Singapore - For us and many others, Singapore Airlines is the best in the world. SIA consistently set the bar for airlines globally, with its gold standard of service, the iconic Singapore Girl, and firsts from entertainment systems to A380s.
7. 4As sends letter to MediaCorp
Singapore - The 4As sent a letter to MediaCorp seeking clarification on the media company's role in Singapore. This letter came following Marketing's December cover story on MediaCorp bypassing advertising agencies, heading direct to clients to create TVCs.
Regional - Stephen Mangham refuted Ogilvy claims that he left the group for family reasons, telling Marketing it was a personal disagreement over terms that led to his departure.
9. SIA: Too late to apologise?
Singapore - Singapore Airlines made a public apology to its customers with a letter
from chief executive officer Goh Choon Phong himself, pledging to win back consumer confidence after its revamped website drew much flak.
10. Volkswagen behind invisible chair stunt
Singapore - After three days of intriguing the Raffles Place working crowd, Volkswagen revealed that the suited man ‘sitting' on an invisible chair at Chevron House was a marketing stunt for its new Jetta model.
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