Acer lines up DraftFCB for Olympic push
Published: Dec 20, 2011
DRAFTFCB ACER SPORTS MARKETING
Shanghai - PC and notebook brand Acer has appointed DraftFCB China its creative agency to push its global sponsorship of the 2012 Olympic Games.
DraftFCB will be responsible for developing and managing integrated communications campaign that will appear before the games and within the events program.
The assignment covers all Acer PC product lines except mobile, with the campaign slated to begin around mid January.
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